Decode
UX/UI - BRAND IDENTITY - TYPOGRAPHY
Project Overview
Decode is a brand that focus on creating the best experience for escape room enthusiasts at all level of experience. The brand captures the essence of mysterious and playful of escape room through its design system consisting of graphic elements, color and typeface.
Type Modification
Built upon the structure of New Nord typeface. While keeping the skeleton structure of the original typeface, The Drift incorporates texture that create visual illusion that inspires by characteristics of Dream Pop: dreamy, ethereal, movement.
Design System
The typeface and color choice has a fun, positive feel to it. Influenced by the intention of this design to challenge the negative stereotypes of introversion. The image of turtle represent the idea that introvert is shy and need layer of protection against the social environment.
