Decode

Design Brief

Decode is a brand created to guide escape room enthusiasts toward the best experiences. It aims to build a vibrant community of people with shared interests—connecting them not only online but also in person through features that let users form teams and play escape rooms together. The brand’s design system captures the mysterious and playful essence of escape rooms through its distinctive graphics, color palette, and typography.

Persona

Decode is designed for escape room enthusiasts across the U.S., catering to players of all experience levels. It’s perfect for those who may not have many friends but want to meet new people who share a passion for puzzles and adventure, as well as for tourists seeking the best local escape room experiences.